Brand strategy

Every brand needs a plan

No matter the size and complexity of your business, we always recommend a brand strategy - to place all the pieces of the puzzle on the table and to identify your current (or new) brand positioning in the market.

If starting from scratch, we focus on what your new offering will be, and isolate who exactly the ideal target market is based on key trends and statistics. We then develop a brand strategy defining clear messaging, personality, tone, logo, copy and visual content where it is needed.

Once completed, you can then engage our brand refresh or brand creation services to bring it to life.

If you have an existing brand and feel it needs a little love, or it isn't targeting and engaging the right market, we locate the weak areas of your brand and develop a strategy to get it where it should be.

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