A strong brand should be recognisable whether you see the logo or not. It is about all the dots, not just a logo and a typeface.

A good brand connects with a customer so they know who you are before you’ve even met. That’s what a good brand does, without saying a word.

We’re not going to sit here and teach you to suck eggs, we’ll leave that to your granny, but every now and then every business, even the biggest, needs to take a step back and go back to basics with their brand and remember why it is important.

Think of branding as though your company were a living, breathing person. Imagine this person explaining who they are, why they're valuable, and what they specifically have to offer.

That's what a good brand does, without even saying a word.

A basic checklist to evaluate your brand

How do you know if your brand has substance? Start by asking yourself the following:

• Does the brand relate to my target audience? Will they instantly "get it" without too much thought?
• Does the brand share the uniqueness of what I'm offering and why it's important?
• Does the brand reflect the promise made to my target audience and hold value for my employees?
• Does the brand reflect the values that I want to represent to my customers?

These questions should serve as a guideline in the development of your brand, that can be difficult to do on your own.

That's where we can help. We're here to help you with your branding needs.